10 Reasons Why Website Health Checks are important
Why are Website Health Checks important?
Regular website health checks can diagnose small problems before they become a big problem. Just like your health, you’ll go to your doctor for regular health check ups to keep up to date with your health inside out, right? You need to do the same with your website. If you do find problems with your website, you can to get them them fixed as soon as possible. Some can be bugs that break website functionality. Some may be cosmetic glitches that may deter your audience coming back. No body likes a buggy website. It makes your business and brand unprofessional and untrustworthy. Avoiding regular checks for your WordPress website can severely impact your business and brand. Don’t leak leads to your competitors.
What is a Website Health Check?
It is a series of technical tests that go through the ins and outs of your website. It tests your website against best industry practices in web design and development. A good website health check would determine where your website scores in the following categories:
- Conversion Optimisation
- Website Performance
- Website Security
- User Experience
- Content Format & Copy
- WordPress Technical
- Search Engine Optimisation/ Online Visibility
- My Google Business
- Accessibility
- Legal
- Competitors Analysis
How does your website rank in these categories?
What is a good website health rank or score?
After the checks are done, you will get a report. It will list issues and how you can make improvements to your website. You would want to score in the green zones (80+) for as many categories possible. Doing so would make your website a very solid foundation that can serve your audience smoothly and outperform your competitors.
How do I check the health of my website?
First you need a plan. Second is time. Grab a drink and strap in. Things may get a bit dicey from here.
Below is a checklist of things you’ll need to consider testing to do a thorough diagnosis of your website.
How well you convert website visitors into leads and customers.
- Unique Selling Proposition
- Relevant Trust Factors
- Testimonials & Reviews
- Primary Call to Action
- Secondary Call to Action
- Lead Capture Mechanism
- Thank You Page
Slow sites make people leave. You lose their trust very quickly.
- Caching & Compression
- Google Page Speed
- CDN
- Premium WordPress Hosting
Secure your site from unwanted malware and hackers. Protect your asset and potential client information.
- HTTPS padlock/ SSL certification
- CAPTCHA anti-spam & bots
- Firewall
Websites should be flow smoothly, easy to navigate & use, visually appealing and fulfils visitor’s needs.
- Professional Web Design
- Professional Branding
- Relevant Headlines & Page Copy
- Mobile Friendly
- Relevant use of Images & Video
- Custom 404 Page
Copywriting that is SEO friendly and engages target audience.
- Compelling Messaging/ Calls to Action
- Easily Readable
- Relevant & Captivating Headlines
- Consistent Formatting
- Spelling
- Easy to Scan
- Complete, no placeholder text (Lorem ipsum)
Go deep under the hood of your website to ensure security, stability, performance and functionality.
- Php version
- WordPress Security & Vulnerabilities
- Plugins compatibility
- Admin User Account
- Deactivated themes
- Google Safe Browsing
- Discourage Search Engines Disabled
- Theme & Plugin Editor
- Protect wp-config.php
- Disable Directory Access
- Automatic Updates
- Spam comments
- WordPress Backups
- WordPress Version compatibility
- Permalinks
- Broken Links
- Hide WordPress version
- Post Revision Control
- Anti Spam
- Timezone Settings
- Development Site Instance (Staging)
- Page Edit URL
- Deactivate unused Plugins
Get found easier organically with search engines like Google, Bing & Yahoo.
- Local Map Pack Listing
- Accelerated Mobile Pages Enabled
- WWW Resolve
- Sitemap
- Google Analytics/ Tag Manager
- Bog/ Resource Center
- Schema Markup
- Sufficient Page Content
- Keyword Ranking
- Accessible to Search Engines
- Meta Titles & Descriptions
- Keywords in Image Alt Attribute
Get found locally faster and drive more traffic
- Claimed Profile
- Business Name
- Address
- Website
- Business Hours
- Business Description
- Business Category
- Photos
- Videos
- Reviews
- Responses to Reviews
- Posts
- Question & Answers
- Social Profiles
Alternative text for Images (ALT)
- Captions/ transcripts for Audio & Video
- Test Size & Readability
- Colour Contrast
- Descriptive Link Text
Be compliant with national and international laws, regulations and rules to protect your business
- GDPR
- Privacy Policy
- Terms & Conditions
- Cookie Policy
- Copyright in Footer
- WHOIS
- Complete all above tests for your competitors (up to 2). Compare how you fare against them.
- Find opportunities to excel or improve to outperform them.
How did your website score in all of the above? When was the last time you checked them?
Overwhelmed? Our Website Health Checks have got you covered.
Business owners generally don’t check their websites often. Nor do they have the time to check all of the above. But that doesn’t mean you can skip them. Would you skip taking yourself or loved ones to your GP for regular checkups? Or would you skip going to your mechanic and risk driving an unsafe car? You wouldn’t right? Same with your website. You’re kidding yourself if you tell me you want to check all of the above yourself. You have better things to do! Leave it to the us professionals. We’ll have it done in 3-5 business days. Get clarity on what needs fixing.
We’ve simplified them into 4 products for you to choose from:
- Website Health Check ($499)
- Visibility Health Check (Addon) ($499)
- Ultimate Health Check ($899)
- Competitor Comparison Add-On ($499)
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